crazy, rebellious, muscle-driven boldness

digital campaign

Dodge cars are for the bold—crazy, rebellious, muscle-driven boldness. What better way to celebrate our bold brothers and sisters than to show the beauty in the smoke we boldly leave behind? Driven by the idea that even the dirt and dust kicked up by our “muscle” can be beautiful, we created a digital campaign that encompassed social, the web, and everything in between, even earning over 3.2 million views on YouTube.