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Pepsi

BRINGING THE SOUL BACK

BRINGING THE SOUL BACK

BRINGING THE SOUL BACK

The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

1:29
play
1:29
play
The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

1:29
play
The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

"Day Dreaming"

Story of Aretha's Impact

Music + Movie Cross Promotion

In partnership with Pepsi, we told the story of Aretha Franklin’s impact on music, her family, and Detroit, all through the eyes of her Grandson, aspiring recording artist JONAH. We pulled old family footage and vintage Pepsi commercials. We even remixed Aretha’s hit song, “Daydreaming,” to commemorate her memory along with the release of the movie “Respect.”

0:43
play
0:43
play
"Day Dreaming"

Story of Aretha's Impact

Music + Movie Cross Promotion

In partnership with Pepsi, we told the story of Aretha Franklin’s impact on music, her family, and Detroit, all through the eyes of her Grandson, aspiring recording artist JONAH. We pulled old family footage and vintage Pepsi commercials. We even remixed Aretha’s hit song, “Daydreaming,” to commemorate her memory along with the release of the movie “Respect.”

0:43
play
"Day Dreaming"

Story of Aretha's Impact

Music + Movie Cross Promotion

In partnership with Pepsi, we told the story of Aretha Franklin’s impact on music, her family, and Detroit, all through the eyes of her Grandson, aspiring recording artist JONAH. We pulled old family footage and vintage Pepsi commercials. We even remixed Aretha’s hit song, “Daydreaming,” to commemorate her memory along with the release of the movie “Respect.”

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Making Sound Personal

Making Sound Personal

Making Sound Personal

Making Sound Personal

MORE WORK

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JBL
The difference amazing audio can make
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NEXT PROJECT

JBL
The difference amazing audio can make