UAW FORD

THE CHALLENGE

UAW Ford was in search for an interactive way to gain new union members, retain the current ones and track their aspirations. We came up with mobile and tablet web app that allowed just that. The web app sent notifications via text of your membership number, allowed for updates via Facebook and Twitter and connected with UAW Ford’s union members in ways it never did before. This execution paired with in-factory booths for sign-up and registration helped UAW Ford reach new heights in member communication.