CHRYSLER- PACIFICA LAUNCH
App Design/ UX, Creative Direction, Digital, Motion, Photography, SocialCHRYSLER- PACIFICA LAUNCH
The Challenge
Chrysler has been innovating the family vehicle since it debuted the first “minivan” years ago. In keeping with their tradition of keeping our families safe and entertained while on the go, in 2017, they launched the Pacifica Hybrid, the worlds first Hybrid Minivan. It won awards, was released to critical acclaim, and gave us the opportunity to tell great stories in the digital world about family. We were tasked with producing short stories, interactive Facebook ads and funny Youtube shorts all in support of the Pacifica’s big launch.