SLOW ROLL
Creative Direction, Digital, Event Design, Web DesignSLOW ROLL

THE CHALLENGE
Slow Roll is a weekly bike ride thru Detroit that started with 10 people on bikes in Detroit, and ended up with 4,000 riders, 10 cities worldwide, and a Giant 4 day festival with an Apple commercial to boot. I have been responsible for the branding, art direction and strategy in both the digital and traditional media space for the guys for 3 years running.