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SLOW ROLL

Creative Direction, Digital, Event Design, Web Design

SLOW ROLL

THE CHALLENGE

Slow Roll is a weekly bike ride thru Detroit that started with 10 people on bikes in Detroit, and ended up with 4,000 riders, 10 cities worldwide, and a Giant 4 day festival with an Apple commercial to boot. I have been responsible for the branding, art direction and strategy in both the digital and traditional media space for the guys for 3 years running.

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