ADIDAS X BIG SEAN- FINALLY ORIGINALS

THE CHALLENGE

Adidas, Big Sean and his Dj, Moe Beatz had a big mixtape coming out and needed help letting the world know about it. In partnership with agency, “The Art Direction”, we designed album artwork, shot the photography, branded the project and created a microsite where it all lived. From the site, you could subscribe to receive updates, grab the project and learn more about Adidas.